Soil wisdom × human systems × real life
I work at the intersection of soil wisdom,
human systems and real life.
Healthy soil. Sharp strategy. Real growth. I help businesses and communities build systems that actually work — from the ground up.
MY STORY
Soil, systems and meaningful change.
This site is my little experiment plot where I share what I’m building and what I’m learning along the way. You’ll find a mix of soil projects, digital strategy, and stories from the people and communities that inspire me.
It started with a web agency at 15. From there, a career through global digital agencies, marketing systems, and helping businesses find clarity in chaos. But somewhere along the way, a backyard veggie patch turned into a podcast, a community, and a mission.
If you’re into work that actually makes a difference, you’re in the right place.
????️ Digital Strategy
My background in digital, CRM and systems thinking helps purpose-led projects find clarity and build infrastructure that works — not just on paper. I use digital as a tool, not a destination.
???? Soil & Regeneration
Hosting the “Secrets of the Soil” podcast, working with regenerative farming communities, and building digital platforms that amplify voices fighting for healthier land. The soil movement needs better systems.
Both worlds share one principle: healthy systems grow from the ground up. ????
WHAT I DO
Three ways I create impact.
From soil to systems, here’s where I do my best work.
Project Strategy & Systems
For purpose-led projects, non-profits and community initiatives that need clarity, structure and momentum to grow.
Education, Facilitation & Workshops
For groups exploring soil, food, regeneration, behaviour change or reconnecting with nature. I bring energy and practical depth to every room.
Collaboration & Mentoring
For founders, creators and community builders who need a thinking partner — someone to help shape an idea before it becomes a formal project.
FROM THE GROUND UP
Latest thinking.
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Why Regenerative Thinking Applies to Business Too
How healthy soil principles can transform how we think about growth.
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5 Key Moves to Level Up Your Website and Marketing
Practical tips on SEO, Google Ads and website performance.
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Nurturing Well-Being Through Earth’s Vitality
Diving deep into sustainable soil practices and nurturing our earth’s vitality.
WHAT PEOPLE SAY
What people say.
As GM and as a person, Ray goes out of his way to help everyone. He’s an inspiring leader and mentor, and is never too busy to offer advice and guidance. He is continually pushing me to be better and I find his leadership takes me beyond what I thought possible, both personally and professionally.
His friendly style is easy to be around, while he works hard to keep us sharp and on track. He combines light-heartedness with focus that drives us to work hard without feeling under pressure, getting the best out of everyone around him.
David Pagotto
Digital Marketing Consultant
Love this fresh podcast. Ray is entertaining and always has a great take on everything. Guests are top of their game and full of good advice. Thanks Ray!
Gin McInneny
Marketing & Communications Manager
WP Elevation
After doing my 6 P’s of Podcasting Course the team at Happen Films made this amazing video!
Happen Films
Impact Film Makers
Ray has been a true inspiration to me as not only a colleague but also a leader. He utilizes his wealth of experience to problem solve but also leads by example, demonstrating a hunger to evolve and develop new skills. As General Manger, often tasked with many objectives, he tackles these with the utmost efficiency whilst also providing the highest level of support to his staff. In short, Ray is a real pleasure to work with.
Lawrence Sweeney
Senior Account Manager
Ray is a hard-working, entrepreneurial thinking, genuine good guy. He was an amazing mentor when we worked together and continues to be so. He always has a solution to every problem and his knowledge of all things digital and the tools available results in higher productivity for everyone he works with.
Kate Somerville
Senior Account Manager
Ray is an absolute rockstar when it comes to connecting individuals. He blends his passion for digital marketing and event management to produce memorable events. Through attracting high calibre individuals to his events, I along many others have benefited through growing our network
Bin Teo
Marketing and Advertising
Simple Growth
Ray is the epitome of an entrepreneur. A solution based thinker who possess the perfect combination of skill sets to be our General Manager. He is constantly thinking outside of the box and taking a holistic approach to manage the company with efficiency and effectiveness. Equipped with a wealth of knowledge, Ray has a thorough understanding of the digital world making him an absolute pleasure to work with and with for, at WME.
Rochelle D’Costa
Account Director
Ray Milidoni has been a true north for me since we connected mid last year, a brilliant mentor, coach and friend, someone who I can count on and relate to on so many levels, thanks Ray for the community you build and for the connections you help to grow and nourish ????
Sue Bradley
Functional Nutrition Consultant – In8concepts Pty Ltd
Ray has an outstanding ability to lead by example. An extremely hard worker, in such a fast paced work environment, he was able to take the largest digital agency in the country and mend its flaws. A great asset to any organisation!
Michael Joseph
Head of Strategy – SEO, PPC, Conversion
After doing some work with David Jenyns for his Authority Content book launch event, Ray received this video Review/Testimonials! Thanks DAVE! Please watch the video below
David Jenyns
Author & Director
Authority Content
Thanks for presenting your MOKR today! I just want to add to MP’s point about being inspired. I too experienced a lot of “wow” moments when hearing you speak about your work, values and life. You made statements and your statements were so powerful. You challenged my thinking and I liked that you experimented with so many things, big or small (e.g. a mood board on the wall, above your door). You really do have A LOT to offer, with your life experience, many skills and what you stand for. I believe you will attract the right kinds of people to work with (you already did!) and achieve success with what you’re trying to build now ????
Muryani Kasdani
Ray Milidoni is an exceptional manager who has guided me through many turbulent moments in my career. He has been a mentor and a friend, providing support and encouragement while promoting autonomy. Ray has a vast knowledge bank of the digital landscape and is always working on expanding that knowledge further. I am confident he will achieve all he sets his mind to, and more.
Zac Matheson
Experiential Strategist
Ray is a inspiring leader. As GM he is instrumental in the day to day running of WME. Across multiple departments Ray is able to meticulously identify areas where the business can achieve great efficiencies, in turn contributing to a happier and more effective workplace.
Further to this analytical approach to growing WME, Ray always makes himself available should anyone need advice, inspiration or guidance on issues both work related and not.
It is this personable approach to Management that has seen Ray become an extremely effective and supportive leader at WME.
Ryley Berry
Project Administrator
Ray Milidoni is the Top level business adviser & operator that I have ever met. Ray has a high standard of ethic’s, brings forward positive and genuine business practices and has organised “off his own back and to his credit” a method to bring these people into the spotlight via podcasting. Ray has all the following attributes to succeed at to “turn any business into a Multi million dollar company”. Ray has highly refined people skills, always makes you feel welcome and gives you feeling of trust. In watching from the outside in, Ray has a structured intelligence and personal experience he can bring to any business table. Ray has done the hard miles and has earned his place and has thrown everything at the industry he loves. I have attended functions and listening to other business owners thru podcasts about their personal experiences. I have learned so much and have found this as an amazing way to “Tap into high level of personal experiences in business, career and people”. With work I believe.. “Work is our love made visible!”. loyal follower, Toni
Toni Rose Cowie
IT & Business Strategist & Student
It is always delightful to work with someone with the energy, passion, extraordinary knowledge and customer service skills as Ray and his team.
Lyn Beinat
CEO
ecoMaster
Ray has been an amazing mentor with a strong fundamental belief in helping others, which has enabled him to meet goals with the help of strong, fast paced teams. It is this passion for helping others that is of remarkable rarity in organisations today. Moreover his educational spirit can always be felt, elevating everyone around him at all times. I highly recommend Ray for any leadership role.
Mark McDowell
Senior Digital Account Manager
Ready to build something
that lasts?
Whether it’s a business system or a soil project, let’s start a conversation that leads somewhere real.